Home / Blog
Blog

News, tips, trends, and insights for digital marketers.

Internet cookies technology concept

Google to Block Insecure Third-Party Tracking Codes in Chrome

  • Organic Search

In this guide, you’ll learn what third-party cookies are, the consequences of Google blocking them in Google Chrome, and what your brand should do to prepare for the change.

Read more
Juneteenth Independence Day. Annual american holiday, celebrated in June 19. African-American history and heritage illustration. Freedom or Emancipation day

Juneteenth: Why GPO Takes Off and What it Means to Me

  • Company News

GPO’s Charlee Freeman explains what Juneteenth is, what it means to her, and why GPO takes off in honor of this pivotal holiday.

Read more

Google’s Page Experience Update Coming June 2021

  • Organic Search

Google plans on adding Page Experience to its algorithm starting mid-June. Get the scoop on what the upcoming Page Experience Update means for your brand!

Read more
Woman with computer and phone searching on search engine

How to Optimize for Zero Click Search

  • Content Marketing
  • Organic Search

Searcher habits are constantly shifting as new technology and social climates change. Stay ahead of the game by optimizing for the new era of zero-click search.

Read more
GPO logo on blue background with lightbulb

Barry Berkowitz Joins Content Technology Company GPO as SVP, Enterprise Development

  • Company News

GPO welcomes media and digital engagement veteran Barry Berkowitz to the team as Senior VP of Enterprise Development.

Read more
Development of software and programming. Program code on computer screen . Launch a new product on a market. Computer display in flat style. Design template from landing page or banner. (Development of software and programming. Program code on compute

Google Algorithm Updates vs. Core Updates: What’s the Difference?

  • Organic Search

Between algorithm and core updates, Google is updating the search landscape everyday. Learn the difference between these updates and when you should care.

Read more
Woman use smartphones to find what they are interested in. Searching information data on internet networking concept

How to Optimize Your Content for Featured Snippets

  • Content Marketing
  • Organic Search

What exactly is a featured snippet? And how can you score that highly coveted position on the SERP? Here’s what you need to know!

Read more
City map with some location tags

5 Important Google Business Profile Ranking Factors

  • Local Marketing

Learn how to optimize your multi-location brand’s GMB listings to rank higher in Google’s Local Pack and local organic search results.

Read more
SMITH scrabble tiles jumbled in a pile

What is SMITH — Google’s Latest Natural Language Processing Algorithm

  • Organic Search

Google shared a research paper about its newest natural language processing algorithm: SMITH. Learn more about its capabilities and how it compares to BERT.

Read more
Subscribe to our newsletter
Privacy Policy
  |  Copyright © 2024 GPO