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Search Marketing Strategies for Retail Brands

Put Your Products in the Hands of Customers

Be there for every step of the buyer’s journey — from product research to completing a purchase.

Boost In-Store Visits

Put your brand front and center when customers make relevant “near me” searches in the cities where you have storefronts. We uncover the keyphrases customers use to search for products like yours and create engaging, city-optimized content about your product categories. When customers search for related products, your brand appears in the top results. Customers click through to your site, find your storefront information, and drop by to shop.
a woman shopping in person sifting through clothes racks while smiling and holding other shopping bags
a woman retail shopping for shoes online on her tablet at a desk with a sunny view out the window

Increase Online Conversions

What’s scarier than the boogeyman? A blank or thin product description! Customers don’t want to deal with the hassle of returning a product because it’s not what they expected. Detailed product descriptions help customers feel more confident and secure about completing a purchase. We create SEO-friendly descriptions that bring searchers to your site and provide all the info they need to click “buy.” You get more digital traffic, higher conversion rates, and fewer returns.

Capture Customers in the Discovery Stage

Not every customer is ready to make a purchase, but you want to be top of mind when they are. Increase brand awareness with optimized, engaging website content that gives customers the information they want. Whether they’re comparing brands, looking for the inside scoop on this year’s biggest trends, or need a step-by-step how-to, you can start building a valuable relationship with blogs and other marketing content. When your customers are ready to buy, they’ll remember your brand.

59% of shoppers report using Google to research purchases they plan to make online or in-store.

Solutions for Retail Brands

Explore how GPO can help your multi-location retail brand increase conversions and boost traffic — on and offline.
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Local Pages for Retailers

Increase foot traffic with keyphrase-rich content focused on local intent.
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Product Descriptions

Entice customers to complete a purchase with engaging, informative content about your products.
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Blog Services

Boost site traffic and brand awareness by answering customers’ questions with high-ranking blog posts.
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Listings Management

Reach ready-to-shop customers by managing your business listings in one place.

Power in Numbers

Businesses of all sizes trust GPO to power and maintain growth.
Pages of content published on the GPO Platform
In attributable revenue for GPO clients
Average ROI for multi-location & ecommerce brands

Proven Results

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