Product Descriptions

Unique Product Descriptions That Convert

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Keep customers engaged and on the page

Thin or missing product descriptions scare customers away, and they’ll exit the page faster than you can say, “abandoned cart.” You need detailed descriptions that keep people on the page learning about your product. Our experienced, talented writers craft quality product descriptions that capture customers’ attention, provide the info they’re looking for, and convince them to click “Add to Cart” instead of that red X at the top of the browser.

85% of consumers report product descriptions as an important factor when deciding which brands to purchase from.

Your data transformed into engaging, informative descriptions

You give us the data. We write and scale the product descriptions.

Search engines penalize you for duplicate content, and we use your product data to ensure each SKU has the unique, high-quality description it deserves. We’ll combine your data (dimensions, sizes, colors, fitments, etc) with the art of SEO content writing and our proprietary technology to quickly deliver hundreds of compelling product descriptions. The result? More conversions, higher cart values, and reduced return rates.

GPO supplied 16,000 product descriptions for one international automotive OEM with a catalog of 200,000 car parts.

This eCommerce client found that when descriptions were present, they saw:

34% increase in product dollars viewed
17% increase in cart conversions
29% increase in the quantity of parts ordered

Written for humans
by humans

We back all our content with thorough SEO keyphrase research — and that includes product descriptions. But we don’t forget about the human behind the query. Every product description’s goal is to give the customer the information they need to confidently complete a purchase. We get to know your products and understand the problems and concerns your customers face. Writing for search gets customers on the page. Writing for humans gets them to convert.