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Search Marketing Strategies for Automotive Brands

Get Found by Drivers in Need

Step on the gas! Help car and motorcycle owners discover your brand when they need a new vehicle, replacement parts, maintenance, or repairs.

Drive More Visits to Physical Stores

When drivers have car troubles, they need help — and pronto. They turn to search with queries like “engine repair near me.” Ensure your brand shows up first with local pages highlighting your products and services and optimized for the cities where you’re located. Drivers discover your services, see you’re nearby, and schedule an appointment or drop by for a visit.
a man in an auto shot standing in front of a car smiling with his arms crossed
a mechanic working on the underbody of a vehicle while it is lifted in an auto shop

Increase Site Traffic & Brand Awareness

The average driver has a lot of questions about their car, and they look to search engines to help answer them. “How long do brake pads last” alone has almost 10,000 monthly searches. From basics about oil change frequency to specific problems with a make/model, you want your brand to appear for relevant searches. Our strategic, optimized blogs and landing pages draw users to your site, accurately answer their most pressing questions, and putting your brand top of mind when it’s time for maintenance or repairs.

Boost Online Sales for Replacement Car Parts & Accessories

When car owners purchase new parts and accessories, they want to feel confident they have the right fit. A product page with no description — or worse, a generic description — will have them slamming the brakes and clicking that little X at the top of their browser. We create detailed, SEO-friendly product descriptions using your fitment information to lead searchers to your site and give them the assurance they need to complete a purchase. You’ll experience increased conversions, higher cart values, and fewer product returns.

Almost 25% of all automotive searches are about parts, services, and maintenance. Make sure your brand is there when drivers need you most.

Solutions for Automotive Brands

Discover how GPO’s solutions can help car and motorcycle owners quickly find your parts, services, or dealership locations.
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Automotive Local Pages

Help customers find your brick-and-mortar locations to shop in person or stop by for automotive services and sales.
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Service Area Local Pages

Easily reach customers in the areas where you offer mobile automotive services and sales. No physical locations required.
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Automotive Listings Services

Show up everywhere auto customers are looking with your business data distributed and managed across top platforms.
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Automotive Blog Content

Weird car noise? Black exhaust? Draw traffic to your site and increase brand awareness with content that answers pressing questions.
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Automotive Product Descriptions

Increase conversions and cart value with unique product descriptions tailored to your auto brand.

Power in Numbers

Businesses of all sizes trust GPO to power and maintain growth.
Pages of content published on the GPO Platform
In attributable revenue for GPO clients
Average ROI for multi-location & ecommerce brands

Proven Results

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