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Search Marketing Strategies for the Hospitality Industry

Help Travelers Find Your Hotel

Inspire wanderlust! Let travelers know your hotel offers a safe, comfortable place to rest for family vacations, work trips, or last-minute trips.

More rooms booked by guests near and far

Much like real estate, hotels are all about location, location, location. Guests will search for phrases like “hotel in Austin, TX,” meaning geo-targeted content is a must if you want them to find your brand. We craft high-converting, keyphrase-rich content to target searches with city-specific intent. Your brand appears high in search, driving more users to your site and resulting in more rooms booked.
a couple checking into a modern hotel, chatting with the receptionist as they tote their luggage
a woman laying on a massage table wrapped in a towel smiling blissfully while receiving a head massage

Be found by more than overnight guests

You have more than just rooms. Bring more business to your hotel by targeting locals and visitors who might not stay overnight. They could be looking for nearby conference space, dinners out, wedding venues, and spa days. If you offer any of these amenities, make sure they know with city-optimized content. Your brand could show up at the top of the page for “hotel spa near me,” driving new customers to book a service — and maybe consider your hotel for a room in the future.

Search Marketing Solutions for Hospitality Brands

Explore how GPO can drive more traffic and room bookings for your hospitality site.
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Local Pages for Hotels

Keep rooms and services booked with location-specific content highlighting room options and amenities.
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Listings Services for Hotels

Increase discovery bookings by managing and optimizing your hotel business listings across map destinations, all in one place.
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Blog Content for Hotels

Draw visitors to your site with travel guides, vacation tips, and locally-targeted content that gives them the best trip planning information.

Power in Numbers

Businesses of all sizes trust GPO to power and maintain growth.
1MM+
Pages of content published on the GPO Platform
$2B+
In attributable revenue for GPO clients
30:1
Average ROI for multi-location & ecommerce brands

Proven Results

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