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Paid Search

Whether you want to increase brand awareness, traffic to your website, or conversions, our paid search management services can help you achieve your goals. 

90% of internet users see Google ads.

– Hubspot

Drive More Leads + Conversions with Paid SEM

Paid search advertising, a cornerstone of digital marketing, is a strategy where companies pay search engines to feature their ads prominently on search engine results pages (SERPs). This is a targeted and efficient way to place your business in front of potential customers who are actively searching for the products or services you offer. SEM used to refer to both search engine optimization and pay-per-click. Today, however, it primarily refers to pay-per-click.

Now's the time to flip the switch on your paid channel. GPO is a leading digital marketing agency that was founded months before Google. We leverage this expertise in SEO and PPC to focus on your holistic success. 

74% of brands say that PPC ads are a huge driver for their business.

Three Main Benefits of Paid Search Advertising

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Targeted Audience Reach
One of the most significant advantages of paid search is its ability to hone in on specific audiences. Through detailed keyword research, businesses can target users who are actively searching for their services or products. For instance, a health food store bidding on the keyword “organic almonds” will specifically reach customers looking for that product. This precision in targeting ensures that your ads are seen by the people most likely to be interested in what you offer, leading to higher conversion rates.
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Paid search campaigns give businesses control over their advertising spend. Unlike traditional advertising methods where costs can be high and audience targeting is broad, PPC campaigns allow you to set a budget and only pay when someone clicks on your ad. Flip the switch on or off! This approach ensures that your advertising dollars are spent more efficiently, reaching potential customers who have a genuine interest in your product or service. Additionally, the competitive bidding environment of PPC platforms often means you pay less than your maximum bid, further optimizing your advertising spend.
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Quick & Measurable Results
Unlike many other marketing strategies that can take time to yield results, paid search advertising can produce immediate and measurable outcomes. As soon as your campaign is live, your ads start appearing in search results, driving traffic to your site. This immediacy is particularly beneficial for new product launches or time-sensitive promotions. Moreover, the performance of your ads can be tracked and analyzed through metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS), allowing for ongoing optimization and refinement of your campaign strategy.
Let GPO help you leverage paid search advertising to target specific audiences and deliver quick, quantifiable results.

Paid Search Marketing Services

  • bullet-blue PPC audit to review and learn from existing campaigns 
  • bullet-blue Remarketing services through Google Ads to target people who have already visited your website - Customers are up to 70% more likely to buy your product when you use retargeting (Hubspot)
  • bullet-blue Geofencing ad services through Google Ads to target your ads to specific areas and apply ad resources most efficiently 
  • bullet-blue Social media ad services to reach the people with the right age, gender, occupation, location, and preferences for your products and services 
  • bullet-blue Local search ads on Google, Waze, and more to attract store visitors while they're already on the move!

Tell us about your project and goals to get started!

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