Discovery
First, we dive into the essence of your project. We engage in a comprehensive exploration of your specific needs, aspirations, and what you envision as a successful outcome. This process is more than just a conversation; it's a collaborative effort to understand your target audience, your marketing goals, and any particular design or branding elements that resonate with your brand's identity.
Competitive Research
Then, we do in-depth research on your competitors to identify industry trends and key areas for improvement. Performing this analysis helps us build a landing page strategy that differentiates your brand.
People-First Wireframes
You receive user-centric wireframes that outline the layout, structure, and flow of your soon-to-be live landing pages! These wireframes serve as the roadmap for the design process, and ensure every element is thoughtfully placed for UX and conversion.
Building for Conversions
Wireframes? Check! Time to design visually intriguing mock-ups that reflect your brand identiy and the best conversion practices. This part is all about collaboration, and you'll work with us to refine the design.
Turn-Key Landing Page Build & QA
With the designs approved, our developers build the landing pages on the GPO platform - no resources needed on your side. GPO landing pages are fast-loading and responsive. Our team will QA, identify, and fix any potential issues prior to launch.
Launching Landing Pages
Let's do this! Your landing pages are live, and it's time for post-launch checks and integrating the pages with existing marketing and analytics systems on your side.
Tracking & Reporting
Your paid search landing pages are tracked and monitored on a weekly and monthly basis. We measure success and learn from failures to provide you with the most optimized landing page strategy.
Ongoing Optimization
We aim to create and host landing pages that drive conversions to grow your revenue, and do this through continuous conversion optimization and cross-team collaboration with content and SEO stakeholders.
