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Search Engine Optimization for SMBs

Hate the feel (and price tag!) of big agency services but love the deep expertise? Choose GPO's automated SEO services for small and medium businesses. This no-nonsense program was designed by SEO experts to include all the insights you need to improve your site's SEO.

Less than 1% of searchers click beyond the first 10 Google results.

– Semrush

Effective & Affordable SEO Services 

View our fully automated SEO plans for small to medium-sized businesses to see everything our small business SEO services include!

Pricing starts at $999 per month.
Your SEO program includes:

Top 100 Keyword Research and Tracking

As a small to medium-sized business, keyphrase research and tracking your top 100 keywords are essential for two main reasons: visibility and relevance. By understanding the keywords that are most relevant to your business and industry, you can tailor your online content to match what your potential customers are searching for. This increases your visibility in search engine results, driving more organic traffic to your website.
  • bullet-blue Comprehensive Keyphrase Discovery:
    Identify not just popular keywords, but also long-tail phrases and local-specific terms relevant to your business.
  • bullet-blue Performance Tracking:
    Continuously monitor how your keywords rank over time, helping you understand the effectiveness of your SEO strategy.

Quarterly Technical SEO Audit

For a small to medium-sized business, a quarterly SEO technical audit is crucial for maintaining and improving your online presence. You can expect:
  • bullet-blue Automated Tools & Expert Analysis:
    A combination of automated scanning for basic issues, coupled with expert review for more complex insights.
  • bullet-blue Clear Reporting:
    Easy-to-understand reports that highlight key issues, their impact, and recommended actions.
  • bullet-blue Action Plan:
    A prioritized list of issues to be addressed, along with guidance or resources on how to fix them.
With the results of this 4X year SEO audit, you'll gain key learnings to help your team: 
  • bullet-blue Identify Technical Issues:
    Regular audits help spot problems like broken links, slow page loading times, or crawl errors that can negatively impact your search engine rankings.
  • bullet-blue Adapt to Algorithm Updates:
    Search engines frequently update their algorithms. Quarterly SEO audits ensure your website remains optimized for the latest changes.
  • bullet-blue Optimize User Experience:
    It's not just about search engines. Audits can reveal user experience issues, like poor navigation or mobile incompatibility, which can affect visitor satisfaction and bounce rates.
  • bullet-blue Check Content Relevance:
    Ensure that your content remains relevant and up-to-date. An audit can identify pages that need refreshment or new opportunities for content development.
Meh, I'll just buy an SEO tool and do it myself.
Any SEO tool will spit out 10s or 100s of ‘recommendations,’ most of which are going to be irrelevant to your site’s visibility in search. Finding the items that make sense to work on takes experience.
John Mueller
Senior Webmaster Trends Analyst and Search Relations team lead at Google

Accessibility Audit

A web accessibility audit program is vital for ensuring that your website is accessible to all users, including those with disabilities. This not only expands your audience but also aligns with legal compliance and ethical standards. The GPO Accessibility Audit assesses your website against established accessibility standards: Web Content Accessibility Guidelines (WCAG).

The ideal outcomes of a web accessibility audit program for a small to medium-sized business are:
  • bullet-blue A fully accessible website that ensures a great user experience for all visitors, including those with various disabilities.
  • bullet-blue Improved brand image and customer trust, as it demonstrates a commitment to inclusivity.
  • bullet-blue Enhanced SEO, as many accessibility improvements (like proper heading structure and image alt text) can positively impact search engine rankings.
  • bullet-blue Mitigation of legal risks related to non-compliance with accessibility laws and regulations.

Page Speed Audit and Recommendations

Conducting a PageSpeed audit and implementing its recommendations is critical for optimizing your website's performance. Page speed is a key factor in user experience and search engine ranking. Here's a brief overview of what's included and the outcomes you can expect:
  • bullet-blue ​​Comprehensive Performance Analysis:
    The audit assesses various aspects affecting page speed, such as server response time, file sizes (images, CSS, JavaScript), and render-blocking resources.
  • bullet-blue Mobile and Desktop Performance:
    User experience can vary greatly between devices, so we evaluate page speed on both mobile and desktop platforms.
  • bullet-blue Identification of Specific Issues:
    The audit pinpoints exact problems that are causing delays in page loading times, such as large images, inefficient code, or excessive HTTP requests.
  • bullet-blue Prioritized Recommendations:
    A clear, prioritized list of actionable recommendations to improve page speed. This might include optimizing images, minifying CSS and JavaScript, leveraging browser caching, and improving server response times.
As a result of your 4X PageSpeed Audits, you can expect:
  • bullet-blue Improved loading times, leading to a better user experience, lower bounce rates, and higher engagement.
  • bullet-blue Enhanced search engine rankings, as page speed is a significant ranking factor, especially after Google's Core Web Vitals update.
  • bullet-blue Increased conversions, as faster-loading pages tend to result in better conversion rates.
  • bullet-blue Cost savings in bandwidth and server resources, especially if large files are optimized.
Implementing a GPO PageSpeed audit recommendations can substantially impact your website's effectiveness and your business's online success by directly enhancing user experience and search engine visibility.

Image and Meta Data Audit with Recommendations

An image and metadata audit for a small to medium-sized business is vital for optimizing your website's performance, SEO, and user engagement. GPO makes it easy! Your image and meta audit will generally include:
  • bullet-blue ​​Image Optimization Analysis:
    The audit assesses image sizes, formats, and compression methods. Large images can slow down page load times, so they need to be optimized for web use without compromising quality.
  • bullet-blue Alt Text Review:
    Check for the presence and relevance of alt text on images, which is crucial for SEO and accessibility.
  • bullet-blue Metadata Evaluation:
    This includes examining title tags, meta descriptions, and header tags across your web pages. These elements are key for SEO, as they help search engines understand the content of your pages. And if you don't write them, Google will write them for you -- and you don't want that!
As a result of your Image and Meta Data Audit with Recommendations, you can expect:
  • bullet-blue Improved Page Load Speed:
    By optimizing images, your website pages will load faster, enhancing user experience.
  • bullet-blue Better SEO Ranking:
    Optimized metadata and alt text can significantly boost your search engine visibility.
  • bullet-blue Enhanced User Experience:
    Well-chosen and optimized images, along with clear and relevant metadata, improve user engagement and accessibility.
  • bullet-blue Compliance with Best Practices:
    Keeping up with the latest standards in image and metadata optimization ensures your website stays competitive and compliant with search engine guidelines.
Overall, an image and metadata audit with proper recommendations can lead to a more efficient, accessible, and SEO-friendly website, ultimately contributing to higher traffic and engagement.

Backlink Audit and Disavow

"You're only as good as the people you surround yourself with." This common phrase rings true for life as well as backlinks! Backlinks send signals to Google about your site's quality, context, and content. However, since you can't always control who links to your website, you can end up with a lot of spammy, undesirable links.

Conducting a backlink audit and implementing a disavow process is crucial for maintaining the health and integrity of your website's SEO. Backlinks are a significant factor in how search engines assess and rank your site. Your GPO backlink audit and disavow program includes:
  • bullet-blue Comprehensive Backlink Analysis:
    The audit identifies all backlinks to your website, evaluating their quality, relevance, and the authority of the linking sites.
  • bullet-blue Identification of Toxic Links:
    We highlight links from low-quality or spammy websites. These can harm your site’s reputation and search rankings.
  • bullet-blue Risk Assessment:
    We assess the risk level of these toxic backlinks. Not all low-quality links are harmful, and it's important to avoid disavowing beneficial links.
  • bullet-blue Manual Review:
    While automated tools can flag potential issues, a manual review is essential to accurately assess the nature of the backlinks.
  • bullet-blue Disavow File Creation:
    We create a disavow file to submit to Google for harmful links that cannot be removed through outreach. This tells Google to ignore these links when assessing your site.
Following a GPO Backlink Audit and Disavow, you can expect the following benefits:
  • bullet-blue Improved SEO Health:
    Removing or disavowing toxic backlinks helps in recovering from penalties and improving search rankings.
  • bullet-blue Enhanced Website Reputation:
    A cleaner backlink profile boosts your website’s credibility and reputation in the eyes of search engines.
  • bullet-blue Risk Mitigation:
    Regular audits and disavowing harmful links proactively protect your site from future algorithm penalties.
  • bullet-blue Better Understanding of Your Link Profile:
    This process gives you insights into how others view and link to your site, which can inform future content and SEO strategies.
A well-conducted backlink audit and disavow process helps ensure that your website’s backlink profile contributes positively to your SEO efforts, enhancing your overall online visibility and competitiveness.

Ongoing Site Monitoring & Management 

The last essential component of our SEO program for small to medium businesses includes ongoing site monitoring and project management. We keep an eye on the SEO technical health of your site so you don't have to, and alert you if anything is amiss, such as a spike in 404 errors, missing sitemap, or dropped analytics tags.

Throughout our engagement, you'll receive action items and information right in your inbox, a shared SEO calendar and Google Drive, and a support email to contact whenever you have questions.

Looking for plans and pricing? 

Starting at $999/month 
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