Home / Blog
Blog

News, tips, trends, and insights for digital marketers.

wall of tools hanging from a wooden tool display board in a garage

13 Tools Our Web Content Team Can’t Live Without

  • Content Marketing

No matter how experienced and skilled you are, the right digital tools can enhance your writing and processes.

Read more
book store or library with hanging pendant lights

The Power of Content Refreshes

  • Content Marketing

Don’t let your old content just sit there! Refresh it using these tips to revitalize its performance.

Read more
laptop, coffee, and open notebook with a pen. mason jar of flowers for added decor

5 Things I Learned in My First Year as a Web Content Writer

  • Content Marketing

What has our brilliant Web Content Writer, Kelsey Conner, learned during her first year at GPO?

Read more
girl with cute headband sitting on car hood and looking at map

7 Proven Strategies for Dominating Local Search Results

  • Local Marketing
  • Organic Search

Optimizing for local search can draw more customers to your website and your storefront(s). These strategies can help you land on page one of local search results.

Read more
person using google maps on iphone

6 Ingredients for Successful Google Posts

  • Local Marketing

Want more engagement in your Google Maps listings? Check out these tips for crafting and publishing your best Google Posts and unlocking your GBP’s potential.

Read more
marketer staring at wall of ideas on paper

Expertise Unleashed: Elevating Content with SME Collaboration

  • Content Marketing
  • Organic Search

Subject Matter Experts (SMEs) provide the reliability and trustworthiness your audience deserves and Google craves. Learn how you can leverage SMEs to elevate your content and dominate search.

Read more
html code

What Are Canonicals and How Do We Use Them?

  • Organic Search

Unlock SEO success with canonical tags! Learn what canonical tags are, what types there are, and how to use them properly on your site

Read more
security displayed on computer screen with mouse hovering over it

5 HTTP Security Headers You Need to Know

  • Organic Search
  • The GPO Platform

HTTP security headers can make an SEO impact — but are they necessary? Learn about the top 5 HTTP headers and how they fit into the GPO product.

Read more
two men with glasses discussing what they see on a computer screen

How Google’s SGE Impacts SEO and What You Should Do

  • Organic Search

Google’s Search Generative Experience puts AI-generated results front and center on your SERPs. Is your site ready to rank?

Read more
Subscribe to our newsletter
Privacy Policy
  |  Copyright © 2024 GPO