It comes down to the expertise of the team. Their expertise allows GPO to make sure what they are doing actually works, including the writers, how blogs are written, matching brand voice, being creative, writing for humans, etc. Everything GPO writes for me works. I have the results to prove it.
GPO's ability to pass on their high-level understanding of the industry, brand, searcher's intent, and topic to me is the #1 reason why l, as a writer, can deliver content that moves the needle. Making meaningful content is a team effort. So, when everyone is on the same page, wins are stacked, the searcher's intent is met, and CTA is followed, creating a streamlined flow from the problem to the solution. GPO's operating procedures make my job much more impactful and allow me to produce content that resonates with the reader, not just Google. Every writer wants to cause "the light bulb moment" with their readers. But, achieving this within a large team is not easy, yet GPO makes it a natural state of things.
