Economic shifts, weather, cultural events, and more can influence brand demand, and many of these factors feel out of your control in marketing. You know what’s IN your control? Your investment in non-branded keywords.
Is your business’s Street View image in Google just plain…bad? Find out when Google will be snapping more pics and how you can upload a new picture today!
Once upon a time…Nashville’s Peace Eyecare gained a new patient. This patient searched for the office on Google and was presented with this Street View image (left). Not very helpful, right? The patient wondered whether she was headed to a legitimate optometrist, or to an underground speakeasy that dealt in gold teeth and excised molars.
Storytime aside, Google captured this image in April 2014. Why they chose to drive around the back of the building as opposed to the front is anyone’s guess, but hey, Google does unexpected things all the time (like update your business’s address, mark it as closed without your permission, and taking really bizarre Google Street View images).
This is one of many examples of moments Google just doesn’t get right. Thankfully, the search giant is updating a whole host of Street View images and has published a Street View update schedule for the year that includes which countries, states, and cities it’ll be visiting. Is your area on the list?
Before the end of 2017, Google will be trekking through Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.
Google isn’t right 100% of the time. Who is? Unfortunately, slips like this can damage a business’s foot traffic and brand awareness. If one of your business’s locations has an incorrect Street View image, you can do one of three things: wait for Google to make another pass in front of your business; manually edit the image through Google My Business; or reach out to GPO for help managing your listings.
Economic shifts, weather, cultural events, and more can influence brand demand, and many of these factors feel out of your control in marketing. You know what’s IN your control? Your investment in non-branded keywords.
Learn how a brain-based behavioral health center is expanding its local reach online to increase patient consultations despite a limited physical footprint.
Your seasonal content is looking a little dusty. Is it time for a quick refresh, or do you need to start from scratch?