About GPO

Anyone can publish content, anytime. Even robots create content. We think a bunch of that content is garbage in, garbage out. That’s why we’re on a mission to make the Internet a better place for people by people, and the brands that serve them. We do this by creating quality content that slices through the clutter so your customers can find the products and services they need, and then easily make a purchase online or in-store.

Our content puts your customer first

The GPO Platform leverages any structured data set to create content that shows up exactly where customers are looking — in product descriptions, paid search landing pages, the Map Pack, blogs, store location pages, smartphone apps, and beyond — the destinations are limitless.

Since 2007, we’ve been helping national and global brands enhance their digital presence.

How We Got Here

Like many memorable companies, GPO started in a coffee shop. It’s where our first few team members met, where we identified a serious problem with junky online content, and where we brewed up the solution that would make the Internet a better place.

We spent the last decade and a half perfecting our content at scale SaaS platform and hired a dedicated team of professional writers, search analysts, and developers. We’re lucky to work with global industry leaders across the automotive, restaurant, hospitality, and retail sectors (to name a few). Best of all, we’re proud to work with the same brands year after year, delivering quality content so their customers have a world-class online experience.

Our Leadership Team

Where to Find Us

We're a digital first-team with GPOers across the country.

Haley S. Collins and Erika DeVerter at the NTC Summit

Our teams are primarily located in Texas, Tennessee, and Colorado. We take a digital-first approach to connecting and you can bet we always have our Zoom cameras on. We love seeing each other!

When we’re not in the office, our team can be found racing cars, hang-gliding over the Rocky Mountains, writing and composing music, publishing novels, and using the power of search to do more, see more, and discover more with friends and family!

We’re always looking for driven, creative, collaborative people.

Come Join Us

Learn More

Power in numbers


Pages of content published on the GPO Platform


Average ROI for multi-location & ecommerce brands


In attributable revenue for GPO clients


More efficient at generating scaled content than freelance networks

Proven results

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