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A Local Pages Case Study

A Different Breed of Pet Supply Store

172 Locations

How a regional, holistic pet specialty retail store switched from Yext Pages to GPO Local Pages and increased their organic traffic by 187% YoY.

The Challenge

In early 2023, Hollywood Feed was in pursuit of digital transformation. They needed a better way to foster a connection between local pet owners and their nearby pet supply stores.

But their current local page solution wasn't stacking up, and Hollywood Feed's lack of local presence showed. The pet store chain also wanted the ability to showcase local pet experts, reviews, and special services at the store level — none of which was possible with their current, well-known local page provider.
woman feeding her cat treats outside

Our Solution

Quickly Publish Unique Content for Every Local Storefront

The brand launched unique, quality geo-modified content for every storefront using GPO Local Pages. The platform also provides a quick and scalable way to create digital content as more storefronts open.

Most importantly, pet owners now have an easy way to find what they want: the best natural and holistic pet supplies nearby!
Modules to Increase Engagement

GPO Local Pages are a hosted solution with modules that drive engagement and conversions. Hollywood Feed needed:
  • bullet-blue Team Module — to share headshots and bios of in-store pet experts and build trust with pet parents.
  • bullet-blue Review Module — to showcase Google reviews for each store, and to solicit more reviews from happy customers.
  • bullet-blue Additional Info Module — to tell customers about special services (such as Delivery, Pick-Up, and Pet Wash Station) that are only offered in their nearby store.

The Results

+187%
Increase in Monthly Visits
+1,137
First Page Rankings
$39K
Per Month In Keyphrase Value
Hollywood Feed switched to GPO Local Pages in March 2023. With only 172 locations, this client's GPO Local Pages now encompasses 323 unique pages of local content at the state, city, and store levels.
  • Organic traffic to the site increased 187% YoY and now averages 40,000 organic visits per month.
  • Hollywood Feed gained 1,137 page-one rankings after switching. Note that fewer than 1% of people click on to the second page of Google.
  • Hollywood Feed would need to pay $39,650/month to rank for the same keywords in Google Ads, for a 338% YoY increase in keyphrase value.

Conclusion

GPO Local Pages has helped Hollywood Feed dominate local search and boost traffic by increasing the brand’s presence on page one of search results.

Power in Numbers

Businesses of all sizes trust GPO to power and maintain growth.
1MM+
Pages of content published on the GPO Platform
$2B+
In attributable revenue for GPO clients
30:1
Average ROI for multi-location & ecommerce brands

Proven Results

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