Home / Case Studies / Pizza Delivery
A Local Pages Case Study

A World Leader in Pizza Delivery

6,000+ Locations

How a global leader in pizza delivery became the #1 restaurant in digital according to Gartner with GPO Local Pages.

The Challenge

In 2010, this pizza brand was in pursuit of digital transformation. They needed a way to foster connections between local consumers and their nearby restaurants.

An increasingly digital world left shoppers with seemingly endless purchase options at their fingertips. The popularization of online ordering increased online non-branded searches for goods and services — including pizza delivery. This pizza giant wanted to get ahead of other pizza and food brands by showing up when and where people were searching.

Our Solution

Quickly Publish Unique Content for Every Local Storefront

GPO Local Pages enabled this pizza brand to create unique, engaging, geo-modified content for every single storefront. The platform also provides a quick and scalable way to create digital content as more storefronts open.

Most importantly, consumers now have an easy way to find what they want: a hot slice of pizza nearby!
Modules to Increase Engagement

Local Pages offer a hosted solution with modules that encourage visitor engagement and drive conversions. This pizza client’s local landing pages include the following and more:
  • bullet-blue App Module — to promote downloads of the app, which offers easy online ordering and an innovative pizza tracker
  • bullet-blue Offers Module — to display both national and local coupons and discount codes
  • bullet-blue Menu Module — directly links to menu offerings, allowing folks to quickly “Order Now"

The Results

In 2022, this pizza client remained successful in achieving local search dominance. This client’s Local Pages site encompasses 54,000 unique pages servicing 6,000+ US locations — and remains 178X more cost-efficient than paid search.
82K
First Page Rankings
62X
Annual Return On Investment
178X
More Efficient than Non-Branded Paid Search
Not only do the results speak for themselves, but they also pay for themselves. At the top of every month, the client makes back their investment in Local Pages in just 60 minutes.

Conclusion

GPO Local Pages has helped one of the nation’s largest pizza restaurants dominate the digital space by outperforming direct and indirect restaurant competitors.

Power in Numbers

Businesses of all sizes trust GPO to power and maintain growth.
1MM+
Pages of content published on the GPO Platform
$2B+
In attributable revenue for GPO clients
30:1
Average ROI for multi-location & ecommerce brands

Proven Results

Subscribe to our newsletter
Privacy Policy
  |  Copyright © 2024 GPO