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A Local Pages Case Study

Furniture Retailer

2,100+ Locations

How Local Pages from GPO drove 250k monthly incremental organic visits and 24k monthly web orders to a rent-to-own industry leader.

The Challenge

This furniture retailer was searching for a way to connect with local consumers interested in rent-to-own furniture and appliances. They needed to be able to quickly expand their digital footprint as the number of stores grew. This nationally recognized brand needed to appear when folks searched locally for furniture stores, rental furniture, appliances, electronics stores, and more.

Our Solution

GPO Local Pages: Unique geo-optimized pages for each location. Local Pages gave this furniture retailer the ability to publish high-quality, unique local content for each of their 2,100+ locations. Their Local Pages site uses rich, search-friendly content to educate customers about furniture, appliance, and electronic rent-to-own options nearby.
Modules designed to encourage engagement and drive conversions:
  • bullet-blue App Module — to promote their mobile app
  • bullet-blue Email Module — to increase newsletter/deals signups
  • bullet-blue Category Hero Module — to bring focus to specific categories and brands with CTAs for products in each

The Results

GPO Local Pages contribute 50% of all organic revenue to this brand.

With the help of GPO, this furniture brand’s 160,000+ unique local landing pages service 2,100+ locations and successfully continue to draw in visitors. 74% of their Local Pages site visitors convert by either clicking through to their main website, calling, finding directions to their local store, or downloading their app.
3.7M
Annual Local Pages Visits
200K
Agreements from Organic Search
$80.1M
In Annual Revenue

Conclusion

GPO Local Pages has helped this furniture brand attain search dominance in the rent-to-own space while increasing both conversions and revenue.

Power in Numbers

Businesses of all sizes trust GPO to power and maintain growth.
1MM+
Pages of content published on the GPO Platform
$2B+
In attributable revenue for GPO clients
30:1
Average ROI for multi-location & ecommerce brands

Proven Results

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