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A Local Pages Case Study

Full-Service Automotive Shop

1,700+ Locations

How a full-service automotive maintenance and repair shop with over 1,700 national locations generated an extra $21 million per month by publishing geo-optimized Local Pages from GPO.

The Challenge

An enterprise vehicle service center brand with over 1,700 locations in the U.S. needed to help local consumers find their nearby service centers. However, large aggregators like Groupon and Yelp dominated SERP results, thus beating them out when customers sought applicable services, locations, and scheduled appointments.

This brand needed to take actionable steps towards creating relevant, high-performing content that could get their services in front of the consumers who needed them most.

Our Solution

GPO Local Pages helped this automotive repair brand create unique localized content on fast-loading, mobile-optimized pages.
Consumers were able to enjoy a high-quality user experience and:
  • bullet-blue Find relevant coupons and promotions for repair and maintenance services
  • bullet-blue Access quick and accurate tire pricing
  • bullet-blue Schedule appointments for car inspections, oil changes, brake checks, and more

The Results

With help from Local Pages, this brand reaped some pretty serious benefits. For their 1,700 locations, 45,500 pages of localized content were created, and the Local Pages site captured 14% of all scheduled appointments and 11% of tire quotes.

Local Pages continues to be a top driver of clicks, calls, and scheduled appointments to this brand.
+53%
Year Over Year Search Views
+26%
Direct Searches
+28%
Clicks to Directions

Conclusion

GPO Local Pagesquickly helped to generate thousands of localized content pages for more than 1,700 shops.

Now, each service center has online, localized content that drives tons of quotes, appointments, and visits to their stores. Local managers are happy with their booming businesses and customers can find their nearby location and get the maintenance and repair services they’re looking for.

Power in Numbers

Businesses of all sizes trust GPO to power and maintain growth.
1MM+
Pages of content published on the GPO Platform
$2B+
In attributable revenue for GPO clients
30:1
Average ROI for multi-location & ecommerce brands

Proven Results

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