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A Listings Management Case Study

Paint and Sip Studio

300+ Locations

How a widespread paint and sip franchise used GPO’s Listings Management to distribute and optimize their business data in one easy-to-use platform, resulting in an increase in organic views and traffic.

The Challenge

A paint and sip studio with more than 300 franchised locations across the country needed a unified way to distribute and update their business listing data (addresses, websites, hours, phone numbers, etc.) to important directories, navigation apps, social networks, review sites, aggregators, and voice assistants. Doing so would allow customers to find studio hours, business address and phone number, and accurate information needed to plan a visit.

Our Solution

Quickly Publish Unique Content for Every Local Storefront

As a trusted partner using our Local Pages (optimized location pages), GPO offered Listings Management services to this client to increase brand visibility for each franchise location on Google Business Profile and other vital listings distribution networks. This paint and sip brand switched from another listings platform to GPO and saw an increase in performance YoY.

The Results

After switching to GPO’s Listings Management, the paint and sip studio saw significant increases in their Business Profile performance YoY, and performance has continued to remain steady or increase monthly.

  • 4.4M total monthly views, 280,000 total monthly clicks, and 3.7M total monthly searches on Google Business Profile
  • Steady or increasing Google Business Profile views, clicks, and searches MoM
  • Substantial increase in Google Business Profile views, clicks, and searches YoY
+53%
Year Over Year Search Views
+26%
Direct Searches
+28%
Clicks to Directions

Conclusion

This paint and sip franchise has an efficient way to optimize and manage their business listings for all 300+ locations. Corporate maintains brand control over business listings and serves the franchisees well by offering a comprehensive solution to share accurate location data with customers looking for paint and sip events on Google Maps, Apple Maps, and other networks.

Power in Numbers

Businesses of all sizes trust GPO to power and maintain growth.
1MM+
Pages of content published on the GPO Platform
$2B+
In attributable revenue for GPO clients
30:1
Average ROI for multi-location & ecommerce brands

Proven Results

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