Multinational Automotive Parts Retailer

A major vehicle parts manufacturer headquartered in Franklin, TN, did not have product descriptions for their catalog of 2,000+ OEM parts. They needed a way to quickly and efficiently create quality, unique product descriptions for their parts, each of which may fit multiple models and years. These descriptions needed to be unique for posting across multiple brands and hundreds of dealer sites.

GPO crafted 13,000+ human-written product descriptions that met this manufacturer’s needs and aligned with the requirements of their custom CMS. These product descriptions include information about what the part does, why it might need to be replaced, and why the reader should choose to order from the brand’s ecommerce platform. This allows us to create a better reader experience and build more trust.

Product Descriptions are written and formatted to fit the proprietary CMS used by SimplePart, the client’s e-commerce partner.