4 Reasons Why Social Share Buttons Should Be A Part of Your Search Engine Marketing Strategy

On the fence about adding a social share plugin? Don’t be. Make social share buttons a part of your SEM strategy for better links, engagement, and results.

Amplify Your Presence Through Social Shares

Have you considered adding social share buttons to your website or blog as part of your search engine marketing strategy? Although the implementation seems daunting, it is actually an excellent call-to-action for visitors to engage with your content or retail items. According to the inbound marketing big boys at Hubspot.com, “Websites that use Google’s +1 button generated 3.5 times more traffic from Google+ than websites that don’t have the button installed.” That is a compelling nugget of knowledge that is very hard to ignore.

Our search engine marketing interpretation: Out of sight, out of mind. So put yourself out there! Still on the fence? Here are 4 more reasons for you to consider installing a plugin like Socialize or DiggDigg2u on your website:

It offers people many ways to share your content directly.

Save your readers a few steps! With multiple social share button options (like Twitter, Facebook, Pinterest, or even personal e-mail) they can save time and avoid any hassles in order to promote your message. If you make it easy, they are more likely to act on their impulse to share relevant content with their friends.

It diversifies your web presence.

Niche community buttons like StumbleUpon, Digg, Tumblr, Reddit, and LinkedIn are used heavily by those who actively engage with the Tech, Fashion, and Politics communities. If your brand resonates with pop culture gurus, it is a good idea to have a wide portfolio of social buttons and ways to engage.

It encourages conversation about your brand or organization.

Once a blog is shared via a social share button, another avenue opens up for others to continue the conversation about your blog topic or your brand. Put simply, social share buttons increase visibility. And visibility begets more opportunity for conversation.

Social shares become links back to your site.

While they may be “no follow” link, social shares still organically increase the amount of unique page views your receive on your site. It’s another case for visibility: The more social paths you create that lead to your content, the greater chances it will be seen by others and shared through 3rd party streams.

Treat your fans like house guests. Make things more comfortable and easier for them when they visit your home[page]. Be open, be friendly and encourage conversation. And make it easier for people to amplify your message through social shares. It is a search engine marketing strategy that is getting very hard to put off!