Struggling to come up with enough topics for your next blog content calendar? Check out 10 tips that can help unstick your mind and get the ideas flowing.
Thinking of hiring an SEO agency or expert? Learn what to expect before making a decision and discover red flags to watch out for.
When looking to improve your website’s search engine performance, hiring an SEO company is often a logical step. However, not all SEO agencies are created equal, and navigating the industry can be tricky.
Unfortunately, it’s not uncommon for businesses to fall victim to agencies that overpromise and underdeliver. It’s time to arm yourself with knowledge! We’ll help you understand what to expect when hiring an SEO agency or expert and what sets GPO apart, so you can make an informed decision and avoid being scammed by companies looking for a quick buck.
A reputable SEO agency will keep you in the loop every step of the way, providing easy-to-understand explanations of their strategies and the progress they’re making. You should expect regular updates, detailed reports, and a relationship where you can ask questions freely.
At GPO, we believe that strong communication is the foundation of a successful SEO partnership. You’ll receive transparent, actionable SEO recommendations and a tailored roadmap that aligns with your business goals.
SEO takes time. Organic search results won’t happen overnight, but if a company tells you it will take over a year to see any tangible progress, that’s a major red flag. A good SEO company will offer realistic timelines and explain how you’ll see incremental progress along the way.
At GPO, we set clear milestones and help you see measurable improvements as we move through your SEO campaign. Early wins help to build long-term momentum, which is essential for sustainable growth.
Beware of SEO companies that offer cookie-cutter solutions. Every business is different, and so are its SEO needs. A trustworthy SEO agency will take the time to understand your business, your industry, and your competitors in order to craft a personalized strategy tailored to your specific goals.
At GPO, we don’t believe in one-size-fits-all solutions. We specialize in building strategies that reflect your unique business goals and help you target the right audience effectively.
If an SEO agency claims they can get you to the first page of Google within weeks, proceed with caution. SEO is a long-term game, and quick results can be a sign of shortcuts that may damage your site in the future. Short-term gains through unethical tactics can lead to penalties from search engines and long-term damage to your online presence.
An SEO agency that is vague about its strategies or avoids answering your questions likely has something to hide. Reputable agencies are open about their techniques and the reasoning behind them. They’ll be clear about the SEO steps they’re taking, whether it’s on-page optimization, technical SEO, or backlink strategies.
Regular, easy-to-understand reports are essential to gauge the progress of your SEO campaign. If your SEO company doesn’t provide detailed reports, is unclear about your site’s performance, or appears to be using arbitrary, inflated, or fabricated metrics, that’s a red flag. You should always know where your site stands in terms of traffic, ranking improvements, and overall SEO health.
Though it’s much less common nowadays, some agencies may still use unethical methods (known as black hat SEO) to manipulate search rankings. Techniques like keyword stuffing, buying low-quality links, or using hidden text can give you a temporary boost, but they also put your website at risk of being penalized by search engines. Not only could these practices penalize your site and any effective SEO you do down the road, but they are also pointless.
Google has become extremely sophisticated at understanding the intent of a website or web content and has stated that links are no longer a primary driver of search relevance like they used to be. In other words, you can’t just write whatever you want and link to it a few hundred thousand times and expect Google to show your content on page one.
Instead, long-term success in SEO comes from ethical, white hat practices, such as creating quality, authoritative content with the intention of helping and informing the reader.
As stated earlier, there’s no one-size-fits-all SEO method for websites — meaning what SEO methods will work for one website may not have as much benefit or success for yours. In general, however, you should expect your SEO agency to help you do things like:
At GPO, our SEO professionals take pride in delivering high-quality, client-first results. We are dedicated to ensuring that your brand appears high and frequently in search engine results by using ethical SEO techniques that are built to last. From optimizing your content to improving technical aspects of your site, we’ve got you covered every step of the way.
If you’re ready to work with an SEO team that cares about your success as much as you do, chat with our experts today.
Struggling to come up with enough topics for your next blog content calendar? Check out 10 tips that can help unstick your mind and get the ideas flowing.
Thinking of hiring an SEO agency or expert? Learn what to expect before making a decision and discover red flags to watch out for.
Discover the unique hurdles niche brands must overcome to be found by customers online.