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AI is changing how people search. Are you keeping up? Discover how to combine SEO and GEO to get your content ranked on Google and cited by AI platforms.
You type a quick question into Google and find an AI Overviews result at the top of the page. You open Bing and see a Copilot button next to the search bar. You log on to LinkedIn and encounter countless posts encouraging you to use ChatGPT to accomplish X, Y, and Z.
Search is evolving, and AI-driven platforms are taking center stage. If your brand isn’t optimizing for both traditional search engines and AI-powered tools, you could be losing visibility — and potential customers — to competitors who adapt faster.
We’ve already come a long way since the days of 10 blue links on the Google results page. Paid search ads, featured snippets, People Also Ask boxes, local packs, product carousels, and other features slowly took over the SERP. But even with those changes, folks were still heading to Google for answers and clicking on links.
Now, searchers are beginning to turn to other platforms. ChatGPT alone has an estimated 67.7 million monthly active users in the United States. Even for those who stay on Google, AI Overviews make it easier for searchers to get an in-depth answer without clicking off the SERP (just as Google wants).
Ranking high on Google is no longer enough. You also need to be featured in AI Overviews and AI-generated responses on platforms like ChatGPT to build visibility, credibility, and trust — which means adding generative engine optimization to your organic strategy.
GEO is the process of optimizing content for AI-generated search results. It’s how you get your website recognized and cited by tools like Google AI Overviews, Perplexity, Bing Copilot, and Chatgpt.
When optimizing for GEO and SEO, the goal is the same: to increase your brand’s online visibility, bring in traffic to your site, and generate conversions. With this shared goal, there are some common methodologies like strategic keyword placement, prioritizing engaging content, following E-E-A-T (experience, expertise, authoritativeness & trustworthiness) best practices, and establishing credibility and authority.
But while SEO optimizes for ranked search results, GEO ensures Large Language Model platforms (like ChatGPT) and AI services (like Google’s AI Overviews) to synthesize and cite your content into direct responses. Because of this, there are a few key differences between SEO and GEO:
While you should be optimizing for GEO, that doesn’t mean you can just abandon your SEO efforts. Despite the growing popularity of generative AI, Google still reigns supreme for online searches. In the U.S., Google processes approximately 16.4 billion searches per day (based on March 2025 data). Those estimated 67.7 million monthly ChatGPT users would each have to perform about 242 searches per day to reach that number.
To maximize your online visibility, you want to continue ranking high on search engines like Google (SEO) while also expanding your reach on AI-driven platforms (GEO). This blended approach is how you can ensure your brand stays competitive as AI technology and searcher behavior evolve.
But there’s good news: If you’re already optimizing for SEO, you have a solid foundation for GEO. A lot of optimizations for GEO are already optimizations for SEO. Here are some examples:
While SEO and GEO share many optimization techniques, AI crawlers interact with content differently than Googlebot. Googlebot ranks and indexes pages for search results, and AI crawlers extract and summarize content for AI-generated answers. Here’s how their behaviors differ:
In addition to your traditional SEO optimizations, you need to employ strategies for AI optimization. We made this quick checklist to help you get started:
We’ll have to continue asking how AI will affect the future of SEO as AI technologies change daily. The key is staying current on industry changes and trends for both generative AI and traditional search. As soon as you know about an algorithm or technology update, realign your strategy to ensure your brand remains visible across all platforms.
Don’t let AI-driven search leave your brand behind. GPO specializes in organic search services that target both generative engine optimization and traditional SEO. Our holistic approach ensures your content excels in both arenas. Get in touch today to leverage the latest technology and maximize your search engine and generative AI visibility.
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