AI search spreads across Maps, Gemini, and AI Mode. December 2025 shows Google’s ecosystem expanding and how brands must adapt to stay visible in 2026.
GPO leaders Brian Rutledge and John South share how to drive a best-in-class local search experience in a vodcast with Localogy Live’s Michael Boland.
Did you know that consumers are 12 times more likely to click on an organic search result than a paid ad? That means consumers tend to scroll right past paid ads to organic search results to find what they’re looking for on a search engine result page (SERP). To take it a step further, nearly half of all Google searches have local intent, which means brands must optimize their content to show up in local organic search results.
When it comes to driving clicks to your website, showing up in local organic search results is essential — and it requires strategic thinking and execution. During this week’s Localogy Live episode GPO founder Brian Rutledge and GPO board advisor John South chat with vodcast host Michael Boland about the importance of local search, how brands can become more strategic in the technology they use to drive organic clicks, and what it means to make the internet a better place.
Register and tune into the broadcast on Wednesday, June 10, 2020 at 1 PM CT. During this vodcast, you’ll learn:
Local search trade association Localogy recently launched Localogy Live, a vodcast series highlighting leaders who use localized marketing tactics to drive online clicks, calls, and sales.
AI search spreads across Maps, Gemini, and AI Mode. December 2025 shows Google’s ecosystem expanding and how brands must adapt to stay visible in 2026.
Google reviews do more than influence customer choices. Learn how ratings, volume, recency, and responses improve local rankings and shape AI search answers.
Can’t find your website in a sea of search results? We’ll offer seven reasons why your content may not be ranking highly and explain how GPO can help.
