Enhance your local visibility online and attract more customers by optimizing your Google Business Profile Product section. Video included!
Discover how you can leverage local SEO to gain more job applications for your open positions.
Companies and candidates alike are wary of job boards these days — and for good reason. Many online platforms require companies to pay to play for job listings and sift through hundreds of unqualified applicants. That, or their posting is one of hundreds (or thousands) of similar positions. Meanwhile, many applicants feel burned out by “ghost job” postings or are discouraged by the overwhelming number of positions listed on job boards like LinkedIn, ZipRecruiter, Indeed, and Glassdoor.
So, when you’re serious about hiring and finding great candidates online… how do you create a more linear path for getting the right position in front of the right candidate? That’s where local search engine optimization (local SEO) comes in.
Local SEO can significantly boost your ability to attract qualified job seekers in your area. It’s not just a buzzword; it’s a powerful tool that can enhance your visibility, drive more traffic to your job postings, and ultimately help you build a stronger team.
Local SEO is GPO’s bread and butter. It’s what we do. Put simply; the process involves optimizing your online presence to attract more business from relevant local searches. Local SEO works because Google prioritizes relevance, including “location, location, location.” After all, folks are more likely to be looking for and converting from nearby results, whether it be products, services, — or, in this case — jobs.
Optimizing for local search can improve your website, online listings, and overall digital footprint to ensure that you appear in searches conducted by people in your area. For businesses seeking to hire, local SEO ensures that your job postings are visible to potential applicants nearby, increasing the likelihood of finding candidates who can easily commute or already reside in the community.
From the perspective of job applicants, local SEO is incredibly beneficial! Candidates often look for positions close to home to minimize commute times and find employment within their community. Or, maybe they’re searching for a specific niche role, a remote or hybrid position, or a specific industry. By optimizing your job postings for local search, you make it easier for these applicants to find your listings. Being able to easily find roles that align with their experience, interests, and commute preferences enhances an applicant’s job search experience — and increases the likelihood you’ll attract candidates who are a good fit for your organization.
Ready to implement local SEO and find outstanding job candidates? Here are some key strategies you can try.
Start by ensuring your Google Business Profile business is claimed and complete with up-to-date information. Add your address, phone number, business hours, and a link to your careers page.
From there, optimize! Ramp up the Google Business Profile posts! Create posts around your available positions and highlight the benefits of working for your company.
Incorporate location-specific keywords into your job postings and career pages. Phrases like “jobs in [Your City]” or “hiring in [Your City]” can help improve your local search rankings. Depending on the role, the more specificity, the better. Consider including experience level, title, department, or specific skillsets – for example, “Senior front-end developer lead in Austin, TX” or “ hybrid entry-level graphic designer in Raleigh, NC.” Conduct thorough research using keyphrases and finding long-tail keywords to attract the right talent.
Develop dedicated landing pages for each location where you have job openings. Dedicated, location-specific landing pages help search engines index your job postings by location, making them more discoverable to local job seekers.
Partner with local organizations, schools, and community websites to build backlinks to your careers page. High-quality backlinks can boost your site’s authority and relevance in local searches.
Ensure that your careers page and job postings are mobile-friendly. Many job seekers use their smartphones to search for job opportunities, and a mobile-optimized site improves their experience and your SEO ranking.
By leveraging the power of local SEO, you can enhance your recruitment process and ensure that you are reaching the right candidates in the right places. GPO’s products and services, including SEO services and Local Pages, can do more than increase your brand’s local presence — they can also help you attract more talent for your open positions. Household brands trust GPO Local Pages to attract top talent through the Careers Module and career category pages.
Get in touch to learn how GPO Local Pages can increase clicks to your site and help you find your next star employee.
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Should you invest your time and resources in organic or paid search? The answer is both.