57% of Search Traffic is Now Mobile. Are You?

New research shows mobile search traffic on Google now represents 57% of all search traffic. Learn about these findings, changes in query results, and more!

Mobile search on Google now represents about 57% of all search traffic, says a new study from BrightEdge.

The study also finds that the same query on the same search engine generates a different rank in mobile and desktop 79% of the time.

That means that while you may have visibility on page one of Google when searching a key phrase on desktop, you likely won’t see the same results when you search on mobile and vice versa.

For listings in positions 1-20, 47% had mobile and desktop rankings that were not the same, reports BrightEdge.

So what? Google has already indicated that the mobile-first index is imminent, and not in a “somewhere over the rainbow” kind of way. Having a responsive site is the first of many steps in having a truly optimized mobile user experience. The next step? Understanding the intent behind customer’s mobile searches vs their desktop searches.

How are your customers using mobile to find you? Once you can identify and differentiate between desktop and mobile demand, you can produce separate mobile and desktop content that resonates on multiple devices. And where organic visibility or CTR differs between devices, you can use your knowledge to optimize for the device that’s more important to your customers.

This is one reason we differentiate and track desktop vs mobile organic traffic and engagement—to provide you with a clearer picture of how well you’re reaching your mobile customers. If you’re ready for a deeper dive into device-specific keywords and traffic, send us a note. We’re here to help you build the mobile foundation you need for the future!