Learn how to run a competitive content analysis, spot content gaps, and turn the findings into a prioritized content roadmap that helps you compete smarter.
Keep these nine SEO predictions in mind as we kick off 2024.
“Google has never favored content for the sake of content, which is still much of how AI content reads. But in 2024, it’s likely to be even less favorable. In other words, don’t just put words on a page and expect to see them rank. Instead, put search intent at the center of your content strategy, and write in a way that makes your content the obvious choice to answer a query.” Adam Newbern, Sr. Digital Marketing Analyst, GPO
“As a rule of thumb, don’t publish AI-generated content unless it’s been changed or added to by a human with experience.” Gabe Wateski, Digital Marketing Manager, Nesnah Ventures
“In many ways, it feels as if Google wants us to ignore trying to rank altogether and focus solely on quality content creation. But proactive SEO means finding a balance between keeping an eye on SEO trends and creating quality content and a healthy site experience in spite of them.” Adam Newbern
“SEO strategies may have changed and will continue to change, but the humans looking for answers, recipes, informative content, etc., have not. Google (and other search engines) have every incentive to give humans the best answers to questions as fast and efficiently as they can. Always aim to be the best information on the internet.” Gabe Wateski
Learn how to run a competitive content analysis, spot content gaps, and turn the findings into a prioritized content roadmap that helps you compete smarter.
August’s State of Search & AI covers why being cited isn’t the same as being recommended, what a million keywords reveal about search demand, and more.
E-E-A-T shapes Google rankings and AI citations alike. Discover the expertise signals that help your brand earn trust from search engines and AI platforms.
