Economic shifts, weather, cultural events, and more can influence brand demand, and many of these factors feel out of your control in marketing. You know what’s IN your control? Your investment in non-branded keywords.
GPO welcomes media and digital engagement veteran Barry Berkowitz to the team as Senior VP of Enterprise Development.
Austin, TX — GPO, a leading local content technology company, announced that media and digital engagement veteran Barry Berkowitz joined the company as its Senior VP of Enterprise Development.
Berkowitz will focus on helping existing and new brand clients increase organic search visibility, create and publish search-optimized content, and drive digital conversions to purchase through GPO’s Local Pages solution. Reporting directly to GPO President, Nic Cauwe, and CEO and Founder, Brian Rutledge, Berkowitz joins the team as an experienced leader in the digital space.
“Barry’s experience and vision for building digital marketing success for brands and their agencies is a most welcome addition to our team,” Cauwe said. Rutledge added, “His passion for client success is contagious. We’re excited to have him on board, working directly with our teams.”
Berkowitz is no stranger to digital engagement. Until the pandemic shut live events down, he was the SVP, Business Strategy & Sponsorship at Knitting Factory Entertainment. Other notable positions include senior roles in digital marketing, in addition to EVP of Loyalty & Partnerships for the digital marketing platform Sweet; SVP, Managing Director for the Western Region at PrizeLogic; and co-founder and CEO of personal digital rewards platform, Digigraph.me.
Berkowitz received a BA from Lehigh University in 1989 and a JD from Brooklyn Law School in 1993. He’s a frequent industry speaker, a voracious social media user, an Advisory Board member of the recording industry charity “Musicians On Call,” and he’s been rumored to cook some of the finest “underground BBQ” in Los Angeles.
Economic shifts, weather, cultural events, and more can influence brand demand, and many of these factors feel out of your control in marketing. You know what’s IN your control? Your investment in non-branded keywords.
Learn how a brain-based behavioral health center is expanding its local reach online to increase patient consultations despite a limited physical footprint.
Your seasonal content is looking a little dusty. Is it time for a quick refresh, or do you need to start from scratch?