News, tips, trends, and insights for digital marketers.

Watch Now | Breaking Down THE Buzzword of 2023: AI Content

Is AI content any good? How exactly does AI content for businesses work? Do AI copywriting tools plagiarize content that’s online?  Your questions and more are answered in Breaking Down the Buzzword of 2023: AI Content, presented by GPO’s Director of Operations and Content, Haley Collins.

5 Content Marketing Strategies When Search Demand Drops

Low search demand impacts every brand at some point — but you can turn things around. Here are 5 content marketing strategies to try when search demand drops.

Why Impressions Matter (Even When Clicks and Search Demand Drop)

When demand drops and clicks are in short supply, look to your site’s impressions for a more comprehensive outlook. Learn more about what impressions are and why they matter. 

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Power in numbers


Pages of content published on the GPO Platform


Average ROI for multi-location & ecommerce brands


In attributable revenue for GPO clients


More efficient at generating scaled content than freelance networks

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