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Analytics & Insights

Solve business challenges and make better decisions with actionable digital analytics and insights. With 15+ years of marketing analytics, trend forecasting, and digital marketing experience, our team works alongside you to drive business change through valuable insights and analytics.

Decisions are only as good as the data behind them. Outdated or broken tags can lead to data loss and prevent you from making data-driven decisions. Even worse, it could lead to bad decision making. GPO can fix your existing issues and recommend best practices, enhancements, and optimizations to your implementation to ensure you are getting most out of your analytics investment.
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GPO Insights & Analytics Features

Ready to make better decisions and learn how customers are really engaging with your brand? We match our solutions to your needs. The following is a sampling.

Digital Marketing Analytics
  • Strategy & Implementation
  • Behavioral Analysis
  • Implementation Auditing
  • Real-Time Performance
  • Data Visualization
  • Mobile App & Video Analytics
  • Report Automation
  • Campaign Performance and
    Optimization
  • Predictive Modeling
  • Anomaly Detection & Contribution
    Analysis
  • Lifetime Value Analysis
  • Offline Transaction ID Processing
  • Multi-Channel Attribution
  • Audience Segmentation
Data Management Platform
  • Strategy & Implementation
  • 2nd & 3rd Data Connection Integration
  • Data Sharing and Marketplace
  • Overlap Analysis
  • Look-Alike Modeling
  • Cross-Device Mapping
  • Person & Device Level Targeting
Testing, Personalization, & Optimization
  • Strategy & Implementation
  • Statistical Analysis of A/B & MV Testing Initiatives
  • UX Design Best Practices
  • Conversion Rate Optimization
  • Mobile App Optimization
  • Experience Targeting
  • Personalized Product & Service Recommendations
Tag Management
  • Strategy & Implementation
  • Conversion Tracking
  • Remarketing Pixel
  • Dynamic Data Layer Management
  • Data Policy & Governance
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