Analytics & Insights

Solve business challenges and make better decisions with actionable digital analytics and insights. With 15+ years of marketing analytics, trend forecasting, and digital marketing experience, our team works alongside you to drive business change through valuable insights and analytics.

Decisions are only as good as the data behind them. Outdated or broken tags can lead to data loss and prevent you from making data-driven decisions. Even worse, it could lead to bad decision making. GPO can fix your existing issues and recommend best practices, enhancements, and optimizations to your implementation to ensure you are getting most out of your analytics investment.

GPO Insights & Analytics Features

Ready to make better decisions and learn how customers are really engaging with your brand? We match our solutions to your needs. The following is a sampling.

Digital Marketing Analytics

Strategy & Implementation
Behavioral Analysis
Implementation Auditing
Real-Time Performance
Data Visualization
Mobile App & Video Analytics
Report Automation
Campaign Performance and
Optimization
Predictive Modeling
Anomaly Detection & Contribution
Analysis
Lifetime Value Analysis
Offline Transaction ID Processing
Multi-Channel Attribution
Audience Segmentation

Data Management Platform

Strategy & Implementation
2nd & 3rd Data Connection Integration
Data Sharing and Marketplace
Overlap Analysis
Look-Alike Modeling
Cross-Device Mapping
Person & Device Level Targeting

Testing, Personalization, & Optimization

Strategy & Implementation
Statistical Analysis of A/B & MV Testing Initiatives
UX Design Best Practices
Conversion Rate Optimization
Mobile App Optimization
Experience Targeting
Personalized Product & Service Recommendations

Tag Management

Strategy & Implementation
Conversion Tracking
Remarketing Pixel
Dynamic Data Layer Management
Data Policy & Governance