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Content Engine

Other companies create content. GPO creates unique, semantically optimized content that's loved by humans and search engines alike. And we do it to the tune of hundreds of thousands of pages at a time. It all starts with your product or service set.

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Fast, Quality Content at Scale

Save serious cash on large-scale content production, and forget about managing a litany of freelance writers.

It’s time for content at scale, on demand, and on your platform. Differentiate your brand from the competition and dominate search results with the GPO Content Engine. With GPO’s Content Engine, you can scale and diversify human-written content, layer in a data set if relevant, and ingest it into your eCommerce, CMS, or custom website solution. With on demand content generation, adding content for new products and services is easier than ever.

Why Create Content at Scale?

The traditional model for content production isn’t as useful as it once was. As the need for large volumes of unique and search optimized content increases, so do operational barriers. Resources are limited. Manual processes take too long. Professional writers are hard to find. How can you possibly write 300 words of website-worthy content for 200 product pages? In the end, companies and even agencies throw up their hands and settle for thin, duplicate, scraped, or poor quality content.  

GPO is revolutionizing scalable content creation. Our motto is “From one to many,” and we’re not referring to Ctrl+V. See how we use our proprietary SaaS platform and a team of word wizards to deliver high-performing, semantically optimized content at scale.

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How Do We Do It?

Your data + professional content writers + AI. 

Starting with a single piece of seed content, we use AI to identify and break down sentences into potential stem variations. 

From there, a seasoned writer evaluates and crafts each fragment variation, infusing the language with the brand’s personality but also writing to control for quality, consistency in style and tone, and to honor legal constraints. 

The writer feeds this original content into our platform, which dynamically assembles the variations into thousands of unique, semantically optimized content pages. Sample the output, and you’ll see. The result is a unique content page that reads well, indexes well in search engines, and maintains the original spirit and intent of the seed content. 

We deliver it back to you via API, CSV, Excel, etc. You pick. We’re format agnostic and can generate pages on a one-time basis or on demand.

From one to many. The GPO Content Engine is the way to create strategic content at scale.

Content Engine Content in the Wild!

A major vehicle manufacturer headquartered in Franklin, TN needed unique product descriptions for its 2,000+ catalogue of OEM parts. These descriptions needed to be unique for multiple brands and hundreds of dealer sites. GPO crafted product descriptions that met this manufacturer’s needs and aligned with the requirements of their custom CMS.

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