Localize Content Drives 400K+ Non-Branded Annual Clicks to this Pizza Brand
6,000 Locations
How a global leader in pizza delivery became the #1 restaurant in digital according to Gartner thanks to Localize Content by GPO.
The Challenge
In 2010, this pizza brand was in pursuit of digital transformation. They needed a way to foster connections between local consumers and their nearby restaurants.
An increasingly digital world left shoppers with seemingly endless purchase options at their fingertips. The popularization of online ordering increased online non-branded searches for goods and services — including pizza delivery. This pizza giant wanted to get ahead of other pizza and food brands by showing up when and where people were searching.
The Solution
The brand decided to launch quality content for every single storefront using Localize Content by GPO. Localize Content enabled this pizza brand to create unique, engaging, local content for every single storefront. The platform also provides a quick and scalable way to create digital content as more storefronts open.
Most importantly, consumers now have an easy way to find what they were looking for: a hot slice of pizza nearby!
Localize Content offers a hosted solution that includes modules designed to encourage visitor engagement and drive conversions. This pizza client’s GetLocal Pages include the following:
- App Module — to promote downloads of the app, which offers easy online ordering and an innovative pizza tracker
- Offers Module — to display both national and local coupons and discount codes
- Menu Module — directly links to menu offerings, allowing folks to quickly “Order Now”
The Results
Today, this pizza client has succeeded in achieving search dominance. With over 53,500 unique pages servicing 6,000+ US locations, the pizza giant currently owns 98% of page one local rankings for their target keyphrases in their top 100 markets.
This pizza client continues to expand and has 18,300 Locations in 90 Different Countries. Not only do the results speak for themselves, but they also pay for themselves. At the top of every month, the client makes back their investment in Localize Content in just 60 minutes.
Localize Content by GPO has helped one of the nation’s largest pizza restaurants dominate the digital space by outperforming direct and indirect restaurant competitors.