Distribute Listings Increased Engagement on this Franchise’s Google Business Listings

The Challenge

A paint and sip studio with more than 300 franchised locations across the country needed a unified way to distribute and update their business listing data (addresses, websites, hours, phone numbers, etc.) to important directories, navigation apps, social networks, review sites, aggregators, and voice assistants. Doing so would allow customers to find studio hours, business addresses and phone numbers, and accurate information needed to plan a visit.

The Solution

As a trusted partner in creating Localize Content (optimized location pages at scale), GPO offered Distribute Listings services to this client to increase brand visibility for each franchise location on Google Business Profile and other vital listing distribution networks. This paint and sip brand switched from another listings platform to Distribute Listings by GPO and saw an increase in performance year-over-year.

The Results

This paint and sip franchise now has an efficient way to optimize and manage its business listings for all 300+ locations. Corporate maintains brand control over business listings and serves the franchises well by offering a comprehensive solution to share accurate location data with customers looking for paint and sip events on Google Maps, Apple Maps, and other networks.

87% of online shoppers value product descriptions as a very important factor when making a purchase decision.