300 Franchised Location

How a widespread paint and sip franchise used Distribute Listings by GPO to distribute and optimize their business data in one easy-to-use platform, resulting in an increase in organic views and traffic.

The Challenge

A paint and sip studio with more than 300 franchised locations across the country needed a unified way to distribute and update their business listing data (addresses, websites, hours, phone numbers, etc.) to important directories, navigation apps, social networks, review sites, aggregators, and voice assistants. Doing so would allow customers to find studio hours, business address and phone numbers, and accurate information needed to plan a visit.


The Solution

As a trusted partner in creating Localize Content (optimized location pages at scale), GPO offered Distribute Lisitngs services to this client to increase brand visibility for each franchise location on Google Business Profile and other vital listing distribution networks. This paint and sip brand switched from another listings platform to Distribute Listings by GPO and saw an increase in performance year-over-year.


The Results

This paint and sip franchise now has an efficient way to optimize and manage their business listings for all 300+ locations. Corporate maintains brand control over business listings and serves the franchises well by offering a comprehensive solution to share accurate location data with customers looking for paint and sip events on Google Maps, Apple Maps, and other networks.


+53%
YOY Search Views
+26%
Direct Searches
+28%
Clicks to Directions

87% of online shoppers value product descriptions as a very important factor when making a purchase decision.

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Power in numbers

1MM+

Pages of content published on the GPO Platform

30:1

Average ROI for multi-location & ecommerce brands

$2B

In attributable revenue for GPO clients

5X

More efficient at generating scaled content than freelance networks

Proven results

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