Car parts

Automotive

How Amplify Content by GPO created thousands of unique OEM parts product descriptions for a multinational automotive parts manufacturer.

The Challenge

A major vehicle parts manufacturer headquartered in Franklin, TN did not have product descriptions for their catalog of OEM parts. They needed a way to quickly and efficiently create quality, unique product descriptions for their parts, each of which may fit multiple models and years. These descriptions needed o be unique for posting across multiple brands and hundreds of dealer sites.


The Solution

GPO crafted 13,000+ human-written product descriptions that met this manufacturer’s needs and aligned with the requirements of their custom CMS. These product descriptions include information about what the part does, why it might need to be replaced, and why the reader should choose to order from the client’s e-commerce platform. This allows us to create a better reader experience and build more trust.


The Results

This automotive brand now has an efficient way to generate thousands of thoughtful, unique product descriptions at scale for multiple brands and dealer sites. Amplify Content by GPO is 5X more efficient at generating descriptions than a freelance writing shop.


13K+
Unique product descriptions created
200
Words per description

87% of online shoppers value product descriptions as a very important factor when making a purchase decision.

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Power in numbers

1MM+

Pages of content published on the GPO Platform

30:1

Average ROI for multi-location & ecommerce brands

$2B

In attributable revenue for GPO clients

5X

More efficient at generating scaled content than freelance networks

Proven results

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