Amplify Content Generated 13,000 Unique Product Descriptions for an Automotive Manufacturer

The Challenge

A major vehicle parts manufacturer headquartered in Franklin, TN did not have product descriptions for their catalog of OEM parts. They needed a way to quickly and efficiently create quality, unique product descriptions for their parts, each of which may fit multiple models and years. These descriptions needed to be unique for posting across multiple brands and hundreds of dealer sites.

The Solution

GPO crafted 13,000+ human-written product descriptions that met this manufacturer’s needs and aligned with the requirements of their custom CMS. These product descriptions include information about what the part does, why it might need to be replaced, and why the reader should choose to order from the client’s e-commerce platform. This allows us to create a better reader experience and build more trust.

The Results

This automotive brand now has an efficient way to generate thousands of thoughtful, unique product descriptions at scale for multiple brands and dealer sites. Amplify Content by GPO is 5X more efficient at generating descriptions than a freelance writing shop.

87% of online shoppers value product descriptions as a very important factor when making a purchase decision.