Woman at computer doing tech job

Share a Snapshot of Your Tech Job with Middle TN Students!

Let's introduce the next generation to the world of tech.

Remember when students went on actual field trips?

The pandemic has made it close to impossible for students to visit companies, observe real work, and have a micro-learning experience.

To help, GPO has partnered with the Nashville Technology Council to create job shadow videos for middle and high school students in Middle Tennessee. Our goal is to show an actual “workday” of a tech professional so that a student can explore a tech career and become familiar with tech companies in Tennessee.

The videos will ultimately become part of a job shadow library and larger project to bring Computer Science and STEM pathways to rural counties.

You can help!

  • Think about something you do often that relates to your tech role.
  • Record a 3-5 minute video of your screen as you complete a task/project/micro-learning experience.
  • Introduce yourself, company, role, and talk the student through what you’re doing and why it’s important.
  • We’re thinking of short, helpful videos like these Zoom explainers.
  • Videos are due to haley.collins@gpo.com by October 22, 2021 at the latest.

Reach out to haley.collins@gpo.com with any questions, ideas, or your video. We need your help to share the amazing diversity of a tech role with students!

Photo by ThisIsEngineering from Pexels

Woman wearing a face mask while walking outside

Add These 5 Health and Safety Attributes to Your Google Business Profile

Let your customers know what health and safety protocols are in place.

health and safety google screenshot

The pandemic has precipitated change across the digital space. Stores are adding more online retail and delivery options. “Buy-online-pickup-in-store” or “BOPUS” is the new normal. And everyone’s turning to Google to see if their favorite boutique, restaurant, or bar is open and operating.

Google continues to add features to Google Business Profile to help brands communicate the most up-to-date information about their business.

This week, Google added health and safety attributes to GBP to help businesses communicate information about appointment, mask, and temperature check requirements.

Google Business Profile listing example

Businesses can now let customers know ahead of time if:

  • An appointment is required
  • A mask is required
  • Staff get temperature checks
  • Staff wear mask
  • Patrons must get their temperatures checked

Though small, adding these attributes can go a long way in helping to mitigate customer frustration when interacting with a business. Customers will know what to expect and can prepare accordingly. The attributes are currently viewable on Google Maps and Google Maps mobile.

Reach out to GPO if you need help adding these attributes to your Google Business Profile for one location or thousands of locations. We’re here to help.

Black binoculars sitting on case at sunset

Some Google Search Console Reports Now Tracking Fewer Pages

Google Search Console is reporting on fewer pages. Here's what you need to know.

Google announced that starting on April 12, 2020, some Google Search Console reports would start including a smaller number of pages, “in order to provide better performance in Search Console.” This change applies to AMP, Mobile Usability, Speed, and rich result reports.

What’s the big deal? Because some Google Search Console users may mistakenly believe that seeing a smaller number of pages in their GSC reports is related to a change they made to the website or a change in Google’s Search results. It’s not. It is an internal change to the data reporting in Search Console. The only thing you may see is a decrease in the number of items and pages tracked in these reports. Double-check that you’ve notated this change in your next round of reporting.

Wait, what’s Google Search Console? We’ll refresh your memory! Google Search Console is a free Google service for monitoring, maintaining, and troubleshooting your site’s presence in Google Search results. GPO references GSC, along with other analytics tools, regularly to better understand and improve our clients’ digital performance.